PSI India works with families, communities, and health systems to keep mothers, children, and adolescents at the center of Maternal and Child Health (MCH) and Adolescent and Youth Sexual and Reproductive Health (AYSRH) interventions.
Aligned with the Government of India’s goal of zero under-5 child mortality from diarrhoea, PSI India is implementing the ‘Diarrhoea Se Darr Nahi’ prevention and management program for children aged 0–5 years in Uttar Pradesh and Bihar. The initiative prioritizes early detection and complete treatment of diarrhoea, expanding access to Oral Rehydration Salts (ORS) as a critical measure to prevent dehydration-related complications.
PSI India’s SBIF–Matrichhaya project strengthens maternal and newborn care across three districts of Uttar Pradesh by upgrading and standardizing Community Health Centre labour rooms in line with Government of India guidelines.
Through The Challenge Initiative India (TCI India), 15 cities in Uttar Pradesh have scaled up AYSRH interventions, offering adolescent-friendly health services at urban primary health centres.
Under the Utkrisht:Development Impact Bond (DIB) project, PSI India supported 900 private small healthcare organizations (SHCOs), enabling 185 facilities to achieve Matritva quality certification and accreditation for increased access to high quality MNCH services.
It begins with listening to women and the families who support them, and understanding what truly matters in their lives. That’s why every PSI India project is designed to reach, hear, and respond to community needs, ensuring they receive the best possible health outcomes.
Through the Diarrhoea Se Darr Nahi initiative, 12,483 frontline health workers, 2,375 community members, and 592 service providers have been oriented to promote proper hydration and integrated management, ensuring timely and effective care for children suffering from diarrhoea.
Under the SBIF-Matrichhaya project, medical and paramedical staff receive skill training and sensitization on childbirth and maternal–child health to strengthen quality of care for mothers and newborns.
TCI India expands access to and demand for modern contraceptives among women aged 15–49, with a special focus on first-time parents aged 15-24 years of age, for whom the market is failing.
Winning the war on maternal and child health (MCH) requires more than a programme; it requires collective action, where every partner works together with a shared purpose.
The Diarrhoea Se Darr Nahi initiative is implemented in close collaboration with district health officials, service providers, community health workers, and women’s collective groups. This joint effort is accelerating the adoption of life-saving practices at the community level while strengthening the resilience and responsiveness of local health systems.
Through The Challenge Initiative (TCI) India, PSI India supports Urban Primary Health Centres (UPHCs), Auxiliary Nurse Midwives (ANMs), and Accredited Social Health Activists (ASHAs) by coaching them on the conceptual and practical ‘know-how’ in implementing high-impact interventions. Around 90% of Urban Primary Health Centres in 62 intervention cities conduct weekly Fixed Day Static sessions for family planning.
Interventions like TCI India empower local governments to rapidly to implement and sustain reproductive health solutions using the innovative ‘coaching’ model. In UP, for example, this approach is helping UPHCs identify gaps across service delivery points, strengthening capacities of ASHAs, etc. leading to not only a substantial growth in family planning services uptake but also improve the use of data for decision-making, combat family planning supply stock-outs, procure the needed equipment for family planning service delivery, strengthen data quality mechanisms, etc.
Similarly, the previous Expanded Access to Quality Contraception (EAQ) project created and sustained India’s best strategic purchasing mechanism called “Hausala Sajheedari” (HS). Building on the success of the HS PSI India launched the UAQ project, which focused on helping women meet their unmet need for contraception by facilitating access to any method of their choice from public or private facilities, with a focus on youth and low-income clients. Under UAQ, PSI India provided direct support to 150 private providers in Agra, offering structured handholding to improve record-keeping, streamline reporting, and align with government systems.
