S. V. Sista

Founder and Executive Trustee

Known to his friends as ‘Bobby’, S.V. Sista is a doyen of the advertising industry in India. He was awarded the ABBY Distinctive Recognition Award for his contribution to the Advertising Industry by the Ad Club, Mumbai, on 16th March, 2003. However, he had followed his heart and left his full time work as an Ad-Man in 1998 to work for social welfare of people of India.

He is associated with a number of NGOs including Anga Karunya Kendra, Action Aid, Partners in Change and i-Congo (Indian Confederation of NGOs). He is the founder and Executive Trustee of Population First – a communications initiative for a balanced, planned and stable population in India.




Each day, our team works tirelessly to add colors in the struggling lives of millions in need. With a steady resolve to bring quality life on the doorsteps of those who cannot afford it, we work on ground, sowing the seeds of opportunities in the homes of millions and ensuring that they grow and sustain into plants of peace and happiness and success stories.

You are the reason we continue and will continue to make a visible difference in the lives of many. Because you make us believe that helping hands are and always will be better than praying lips.




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