ASHA Sunita Devi Challenges Gender Norms to Engage Men in Family Planning in Bijnor

Known for my regular interactions, I prepared for the NSV campaign by listing households needing family planning. Revisiting men I had previously counseled, I approached them with renewed dedication, motivating them to come with me to the district hospital for NSV procedures.

With support from The Challenge Initiative (TCI), master coaches trained UPHC staff and all urban ASHAs in Bijnor to engage the community through one-on-one counseling and pamphlet distribution, effectively raising awareness about the NSV campaign.

Sunita was recognized with an award by the facility head under the leadership of Dr. Vijay Goel, Chief Medical Officer, Bijnor, and by the Moradabad division. She is now a source of inspiration for ASHAs across the district and division, demonstrating the impact of gender-sensitive approaches in family planning, where both men and women are empowered to make informed decisions together.