Effect of Communication Campaigns on Sexually Transmitted Infections Treatment Seeking Behaviour among Male Clients of Female Sex Workers in India
Increasing access to Post-Partum Intrauterine Device (PPIUD) through private sector providers in India
Increasing contraceptive use: Campaign to increase spousal communication and knowledge in Bihar, India
'Individualized IPC' as a highly productive and cost effective model to promote family planning in India
An Effective Communication Mix: A strategy to promote informed use of IUDs among women of reproductive age in three Indian states.
Impact assessment of a communication campaign to increase knowledge for early detection and treatment seeking of tuberculosis among general population In India
Effect of Communication Campaigns on Sexually Transmitted Infections Treatment Seeking Behaviour among Male Clients of Female Sex Workers in India
Deepti Bajaj, Kali Prosad, Amit Bhanot, Atul Kapoor, Dana Ward
Date of Publishing
22-27 July 2012
Conference Name
XIX International AIDS Conference (AIDS 2012)
This paper describes programme-based communication campaigns and their association with treatment seeking behaviour of sexually transmitted infections (STI) from project-funded clinics [called key clinics (KCs)] by male clients of female sex workers (FSWs) in India.
Data are drawn from two rounds of cross-sectional behavioral surveys conducted in 2006 (N=1031) and 2007 (N=1018) among men who had, sex with FSWs, and experience of STI-related symptoms in 12 months preceding survey. Individuals consenting prior to interview were surveyed on demographic characteristics, experience of STI symptoms, treatment seeking behavior from KCs, and exposure to different communication activities .The survey assessment followed communication campaigns, comprising of street plays, inter-personal communication (IPC) and mid-media, which promoted KC services. Both univariate and multivariate analyses were conducted.
Exposure to any communication activity increased from 39% in 2006 to 83% in 2007 [Adjusted Odds Ratio (AOR):8.5, p<0.001]. Treatment seeking behavior from KCs increased six-fold over this period (8% vs. 36%, AOR: 6.5, p<0.001). Males exposed to at least one communication activity were more likely to seek treatment from KCs than those not exposed (43% vs. 5%, AOR: 12.8, p<0.001). The odds of seeking treatment from KCs is greater, if men were exposed to street plays (54% vs. 21%, AOR: 3.0, p<0.001), or mid-media (43% vs. 9%, AOR: 4.9, p<0.001) or IPC (57% vs. 29%, AOR: 2.0, p<0.001) as compared to those not exposed. Individuals exposed to all three communication activities were three times more likely to seek treatment from KCs than others (58% vs. 31%, P<0.001).
Increase in treatment seeking for STI from KCs may be attributed to augmented exposure to communication campaigns. These results suggest that, communication campaigns play vital role in changing the behavior of individuals, like male clients of FSWs, at risk of HIV in India and elsewhere.
Evaluation of a Communication Intervention Programme on Birth Spacing in Bihar, India
A total market approach to IUD provision in three states of India: issues and lessons learned
PSI had four phases of birth spacing campaign programme in Bihar and Jharkhand.
This paper based on 4th phase. Programme aim: to generate informed demand for modern spacing method and improve people's perception towards use of modern spacing methods oral contraceptive pills (OCP), condom and injectable contraceptives.
Quantitative Study to Measure Recommending Behavior and Quality Parameters Related to IUD among Providers
India is amongst the first country to adopt family planning. Family Planning in India is largely based on Government sponsorship. The major focus of the family planning has been on permanent limiting methods like sterilization. In recent times, the focus has shifted to spacing methods like condoms, oral contraceptive pills, injections and IUD. IUD considering its effectiveness, longevity and reversibility is a very useful method of contraception. The PSI PEHEL program recognizes the utility of IUD as a contraceptive method and emphasizes on influencing the key factors that will increase its usage among the general population. Shaping demand and supply factors are a prerequisite for wider prevalence of a social product like IUD. Thus, one of the key aspects for the program was to train the PSI network providers who are practicing gynecologists or qualified gynecologists and obstetrician on IUD recommendation and the protocols that need to be adhered during consultation on IUD. Furthermore, under the program, Freedom 5 a brand of IUD was promoted by PSI International.
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Evidence-based programming forms an integral part of implementation and monitoring for successful delivery of outputs for all PSI Projects. PSI uses field-based evidence and new emerging data for critical interventions to address issues of duplication, gaps, and also program alterations.

Tracking Results Continuously (TRaC)

  • PSI collects quantitative data about our social marketing programs by conducting TRaC studies. TRaC is a multi-round survey-based research approach that PSI utilizes to gather information from a representative sample of our target populations. The data collected from TRaC studies allow us to understand characteristics of the groups we work with such as socio demographics, health behaviors, knowledge about health products, and much more. This information is very useful to understand how to best design our social marketing programs as well as to assess if they are effective.

Mapping Access and Performance (MAP)

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  • PSI's "Project FoQus" is qualitative research that emphasizes audience-centered, qualitative methods such as photo narratives, collage-making and theatre presentations, as well as in-depth interviews and small group discussions. FoQus is conducted as a collaborative process between program planners, marketers, researchers and members of the target audience to inform intervention design.
  • FoQus most often serves as formative research to develop campaign strategies and messages, and is usually conducted when interventions are being designed or modified. FoQus studies provide insight into how target audience members make health decisions and which messages are likely to resonate to change health behaviors. In certain cases, FoQus is used during program implementation to clarify or redirect program and marketing strategy.
  • PSI began training researchers in the FoQus approach to qualitative research in 2008 and scaled up globally in 2009. By 2010, the FoQus approach to qualitative research was well established at PSI, and it continues to evolve.
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